We should create designs that are appropriate to the audience, the location, and the purpose. This means that a product or service should take on a different appearance, different modes of operation, depending upon its intended function. Donald Norman talks about this idea in his book, Emotional Design, which is more of a study of [...]

In his book, How We Decide, Jonah Lehrer explains how our brain makes decisions and learns from mistakes, and how we can “feel” intrinsically rewarded by getting what we thought we would get. It all happens through neuron dopamine receptors in the anterior cingulate cortex (ACC), the part of our brain involved in the detection [...]

We designed a light sculpture, called Pandora, inspired by the Italian Futurist and Cubist art movements. The Futurists were obsessed with speed, technology, machines, cities, and industrialization, and our light sculpture echoes these themes: rapidly changing flares and shadows, pieces broken up and reassembled, with a lot of geometric movement. My partner, Thitiphong Luangaroonlerd, and [...]

Our first lecture in Video Sculpture focused on the importance of light as a medium in 20th and 21st century art. We briefly looked at some examples of Renaissance and Luminism art, and the visual effects of light and color, and we discussed the physics of light, and the physiological and psychological effects of color [...]